User Experience (UX)

User Experience (UX) encompasses all aspects of an end-user’s interaction with a company, its services, and its products. In the IT context, UX focuses on enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with a digital product, such as a website or application. Good UX design ensures that the product is intuitive, efficient, and enjoyable to use, which can lead to increased user engagement and loyalty.