How Technology is Changing Nonprofit Fundraising

Nonprofit Fundraising

The changes in the tech industry have significantly affected nonprofit fundraising.

From online donation platforms to social media campaigns, there are now more opportunities than ever before for charities and individuals to connect and raise money for important causes.

Today, we will explore some of the most innovative technologies currently used by nonprofits and discuss the benefits and challenges of each.

Read on to learn more about how you can use technology for nonprofits to raise money!

Fundraising Technology And Digital Fundraising

Nonprofits and Nonprofit Fundraising have taken a significant shift in the last decade. Nonprofits are starting to use technology and their fundraising efforts, which many may not be used to.

Nonprofits traditionally do their fundraising activities by accepting money from donors through:

  • Cold calling
  • Face-to-face meetings
  • Writing letters
  • Sending emails 

However, they are now using more complex techniques to try and get their messages out in the digital space, where people spend much of their time. Thus, digital technology and fundraising have found an ability to cohabitate.

They are starting to use technology as more than just an advertising tool for their organizations – as a way to increase their donor base by using social media and other technologies.

Nonprofit fundraising involves many aspects of technology, such as making it easier for donors to “click to give” online, which has increased Nonprofit Fundraising. This is now easier than ever with the use of these technologies. Some of the most popular Fundraising technology include:

Social Media

In the last few years, nonprofits have used social media for storytelling and marketing to raise awareness of their mission, recruit new donors, encourage volunteerism, and communicate with existing supporters. The most popular forms of social media fundraising are peer-to-peer fundraising campaigns on Facebook or Twitter that can be run from a personal account or a team-managed fundraiser.

Virtual events have been created as an alternative to traditional fundraising dinners and galas, allowing nonprofits to host live events from anywhere in the world with interactive webcasting that can be viewed on computers or smartphones.

Online fundraisers

Online fundraisers have also become popular online pass-the-hat campaigns where supporters can donate a small amount, like a birthday or holiday fundraiser. These have been becoming quite popular recently, especially since the COVID outbreak and the continuing practice of hosting no in-person events if not entirely necessary.

Online Fundraising is trending toward personalized and customized experiences for donors with customizable donation options where supporters can donate specific amounts to receive different levels of rewards or recognition.

Virtual Events

Technology makes it easier than ever for nonprofits to host virtual events and keep the giving going long after an event has ended. In addition, some nonprofits use online education to encourage new fundraising strategies, like one-to-one peer-to-peer campaigns or donor acquisition through social media.

It is easier than ever for nonprofits to connect with supporters, donors, and volunteers thanks to technology

Wrapping Up

With the growing number of tech-savvy nonprofits, it’s no surprise that people are using technology for fundraising. However, every nonprofit has a different strategy and story about using technology to impact its community.

If you want help finding what works for your organization or need IT solutions from someone who understands both business needs and technical capabilities, contact Computer Resources of America today!

We can provide consulting services and implement custom software solutions tailored to your company’s specific needs.

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